As of April 1st, 2023 Rayne of the Valley will become a FORMER authorized Rayne Dealer and we will operate exclusively under our own brand, Puroserve Water Systems. This name change is due to Rayne Corporation, our franchisor, being sold recently to Culligan International – our biggest competitor.
As our customer, please rest assured that WE ARE STILL THE SAME COMPANY. We have the same ownership, the same management and the same employees, operating from the same location. We will continue to support any equipment that we have installed. We will also continue to provide the same INNOVATION and HIGH level of responsiveness and service that you have come to expect from us.
The value to Culligan in owning the Rayne brand name is twofold. The Rayne corporate locations and their service customers is definitely a bonus to them. However, what is far more valuable is the GOODWILL of the Rayne brand – created over decades by dealers like US – and the ability to deprive independent Rayne dealers of their right to use it. Their view is that Rayne dealers are defined by the Rayne name. We know that the truth is that the Rayne name has ALWAYS been defined by the expertise of the INDEPENDENT Rayne dealers.
PLEASE make sure that any payments that you make on your account are made out to Puroserve as we may not be able to process payments made out to Rayne or to Rayne of the Valley. If you are on auto-pay please contact our office if you need help making the change to your account.